For those of you who are new to joining, here’s a story about the evolution of our LOGO. I wrote this last year but wanted to update those who wants to know how the “Oscar” logo came about.
When we first started IMKING, the Oscar logo you come to know and love was not the original logo. Brian came up with what came to be our first attempt at a brand logo. He actually didn’t want to use it but Polo and I liked it and decided to move forward with it. Looking at that logo now is kind of like looking at an old picture of yourself and saying “What was I thinking dressing like that?”.
So there we were at our first Magic Trade Show in Las Vegas with our first logo printed on all our labels ready to take over the world. Then, all day people kept saying that the IM looked like a fork. We knew right then and there that we needed to go back to drawing board. Still till this day those same people joke around and refer to us as “Fork King”.
Brian then came up with the “IK” logo which is our initials designed as a Roman Numeral. It was clean and simple. We ended up using this logo for our second and third season.
One day someone noticed that if you rotated the “IK” logo, it kind of looked like a face. Alex started sketching and added horns to the top and teeth between the I and K. Oscar was born and we were pretty excited. Like us he was hungry, edgy and aggressive.
We named him Oscar because to us he represents both sides of the spectrum. Starting from the bottom like Oscar the Grouch who lives in a trash can and climbing your way to the top and winning an Oscar at the Academy Awards. We at IMKING have made it out of the “trash can” because of hard work, dedication, passion, and the loyal support of fans. This is what Oscar represents. Be like Oscar.
If you’re still catching a few hours of last minute shopping make sure to stop by Attic in Buena Park and check out the newest IMKING display installment Marilyn and I did. If you make it be sure to take a picture and tag us in it and let us know what you think!